-
CPR Promotional Check-Up - Jul 21, 2021
July 21, 2021
Have an opinion? Add your comment below. -
It’s Back!
In another sign of normalcy, The International Cat Film Fest that myTalk in the Twin Cities does with a local ball team, is back and in-person for 2021.
Jay Kruz may have put it best: “It’s possible overthink social media. When in doubt, post a silly video of a cat.”
And Hubbard in the Twin Cities has turned that logic into a BIG event. Cat Video Festival 2017 - YouTube
Hoarders
When I was working with Dan Seeman from HBI/Twin Cities, we did a scavenger hunt. An item like “A yearbook with Prince in it” was announced every weekday morning for a month and then an event was done at a mall where listeners would bring in their 20 items to be judged and entered into a reverse draw.
With these contests you’re never going to get HUGE participation. You do it for the buzz that you will create. If you do “A video of you singing (Power) with a local TV anchor” you will get a TV story out of it.
Wisely, the station added a bonus item for the people who weren’t hardcore and it was always something that people might just have “laying around” or in a drawer. So, “Today’s item #7 to collect is a program from The Minnesota Buckskins professional tennis team from 1978, and today’s bonus item, worth $100, is a napkin from Zantigos family restaurant.”
Out of everyone who brought one by the station before 5 pm, someone got the $100.
People have stuff laying around. So this definitely works. A ticket stub from the 1991 Minnesota Twins? I know I have one somewhere…
It’s a great methodology for things like concert tickets and other prizes that drop in your lap.
The only two things to remember:
- Be SPECIFIC. Because listeners will try to sneak stuff through.
- And you never announce an item until you verify that it actually exists. That Zantigos HAD logoed napkins or that the MTC had bus tokens.
The Masked Singer
TV often does all our research for us. In the early 00’s, they discovered that people competing against each other for survival was entertaining. A thousand Radio methodologies were born. Ditto with talent competitions. Who is the 93Q Masked Singer? | WNTQ-FM
Wacky singing™ will always work so kudos and even an accolade to Ted and Amy at 93Q in Syracuse for ripping off a great concept and localizing it with actual darn local people.
-
-