CPR Promotional Check-Up - Aug 31, 2021

Aw….

Allergy season came early to San Diego. A lot of pollen and Kleenex as Rob Taylor from KyKx read a very touching and tear-jerking poem for Back To School.

GOATember

The first two weeks of November are kind of a promotional hole as we exit Halloween and then get ready for Thanksgiving.

“Best Of” lists are always great, so what if you do that for your market? And PLEASE have some fun with it. Not just “Best Coffee Place” but “Best Public Bathroom” (already done by JACK in Vancouver), “Best Breakfast For Under (dial position cents)” (done by Z-90 in San Diego), “Best Place To Park For Free Near (big local event)” and “Best Place To ‘Park’ With Your Significant Other” that was done by Willamette Weekly and my friend Teresa got quoted when she hyped up “Under the Hawthorne Bridge!”

The Treat 16

Every October 1 in 3 people on social media seemingly ask, “What is the best/worst candy to get on Halloween?” And it blows up. Figuratively.

So there in lies your October bracket opp if you choose to not do something with pets or costumes.

And mine? Dots/Dum Dum suckers.

9/11/21

Here is an angle being done by Alpha Media in Columbus, Nebraska. Thank you to Lisa Cherry for sharing:

We are tying in a few things to commemorate the 9/11 20th anniversary with our local Columbus Community Hospital.

The name of the event: We Can Run, Walk & Roll (roll meaning in wheelchairs if needed) held outdoors at Pawnee Park. (football field)

• Walk the Stands
  • Encourage spectators to walk the stands during the run to symbolize the stairs that first responders took in their rescue efforts on 9-11.
• Service to Our Community
  • In honor of Dick Hoyt, who passed away this year, we would encourage people to take a photo of how they give back to the community and post the photo on social media.
• Hand out small American flags to everyone with a sponsor’s logo included. Take an aerial photo of everyone holding their flags with a drone.
• Produce a commercial to promote the event and spread the word about the extra promotions
  • Produced by Alpha Media to be streamed on their website
• Complete a StreamYard interview online the week before the event with interviews from different individuals.
  • Produced by Alpha Media to be streamed online and on their social media pages.