CPR Promotional Check-Up - Sep 30, 2021

Promos With Character

As exciting as the Voice Person reading copy is, there are other possibilities for promoting your contests. Great campaigns have characters like Flo or the Jack In The Box who also is a riot on social media. What is specific to Texas? Oil. So KRBE did “Crude Cash” with a Texas oil billionaire named T. Spoon Pickens.

Stream CRUDE CASH 10nov20 #1 by cprpromo | Listen online for free on SoundCloud

Stream CRUDE CASH 10nov20 #2 by cprpromo | Listen online for free on SoundCloud

Stream CRUDE CASH 10nov20 #3 by cprpromo | Listen online for free on SoundCloud

And he even had his own Facebook page.

So, with your contesting, what/who would be specific to your market that it would be inexplicable to someone more than a few hundred miles away? Cincinnati? Fish fries or chili. Minneapolis, lutefisk or sub zero temps. Orlando? Tourists. Then you just build from there.

Mommies Little Helper

Joseph Amado and Paul McCoy with Max in Norfolk remind us that a lot of pizzas get sold in the week leading up to Thanksgiving because people don’t want to do any more cooking than they need to and space in the frig is tight.

And pizzas are usually the easiest thing that a station can get for free.

You could play off social distancing and say that “This Thanksgiving we’re going to give you a little space…in your frig” and award a pizza.

Or, play off the women (sorry, stereotype) whose lives are going to be Hell that week and do “Mommy’s little helper.” She’s gotta clean, she’s gotta cook, she’s gotta give the kids baths and do their laundry so that all of the catty relatives don’t talk on their drive home….and she needs to cook for people that she likes so much she sees some of them once a year. So here’s a pizza to help with the load.

Tic Faced

I’ve always enjoyed giving listeners tasks and then having them complete and post and share. Like “Live With”.

So what if you did “Get Tic Faced” and at appt times give out a word that people need to scrawl on their face, take a selfie and share?

Gourd-geous

Halloween photo galleries have begun to pop up. What if you had listeners makeover their pumpkins to look like celebrities? Wig. Nose. Makeup. Piercings. Post and vote.

Dog House Monday

Part of being a guy is that we are inherently dumb and prone to doing stupid things that really upset the women in our life.

This could be a Sales package with a weekly prize on Monday morning for the guy who most effed up his weekend and SERIOUSLY needs to get out of trouble with the Miss or Mrs. The station and it’s valued clients will help in the damage control by giving him dinner for two, maybe a spa package and a night out. Ask me about my first Valentines as a married guy.