CPR Promotional Check-Up - Apr 15, 2022

Gas Man!

Launches Monday at 98.9 The Bull in Seattle. The lovely and lithe (I said “lithe” damn it!) Scott Mahalick shares the imaging. Stream Seattle KNUC GasmanStrait by cprpromo | Listen online for free on SoundCloud

Thousands Of Gallons Of Gas

We’re in the semantics business. We’re in the business of making what we have sound simply bigger than what the competition has. So, when Y-102 has they have “thousands of gallons of gas”, you immediately conjure up an image. Images are good and this is a great promotion. 1000s of Gallons of Gas - Y102 - KZXY-FM (y102fm.com)

Bitcoin

Bill Tanner, who we sadly lost last year, once said “If everyone is doing something, don’t do it. Or do it differently.” And he was right.

KSPN is doing $100 in Bitcoin through a client. And it’s a message that if I was listening, I would certainly perk up because it’s not a standard “Win $100” message.

Colorados Adult Album Alternative, Classic Rock & News Radio | KSPN (alwaysmountaintime.com)

You could also do it as Cryptic Currency. Give out a phrase that is almost like spy code. The first person to call in and decipher that it means “We have Imagine Dragons tickets this weekend” gets the $100 in Bitcoin.

Win A Share

Literally.

Another way to take something like $100 and make it sound larger than a $100? Give away a share of Exxon ($85 yesterday) or any other oil stock.

First done by WPGC/DC during a period of high prices. They boasted that “When you have a ten share, you can afford to give some away.”

Now, just like “P1”, no one knows what a ratings share is. But they also HAD a ten share and were #1 so who cares?