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CPR Promotional Check-Up
November 13, 2009
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What The Hell Is That?!
This was the name we used at Magic in Colorado Springs for the Scrambled Jamz contest. It says it all, and so eloquently.
"No Way Out" didn't just offer us an alternative look at limo use, but also, maybe, your next methodology for the website. Get a totally grainy and indistinguishable photo of an object. Slowly, over the course of hours and days, it begins to un-digitize and like a jigsaw puzzle, parts of become clearer and more visible. Wait...that's a...wait...uh...letter "U".
The first person to call the studio line and say "It's a pair of front row tickets to Carrie Underwood!" wins. It could also be a pallet of Diet Pepsi. Or some tires from Tires Plus. Change it as soon as you have a winner. A great GREAT place to stick those promotional requests you get from sales. But also stuff that people would care about. Like trips and tickets.
Holiday Parades
Many of you will have the opportunity to have a float or unit (I said "unit") in your city's parade. As exciting as having the DJ's dressed up and waving at the crowd would be, how about putting a big dog house and a piano on the trailer and have all the airstaff recreating the dancing auditorium scene from "A Charlie Brown Christmas". Music blaring. Dancing. Everyone knows that movie.
Words Of Wisdom
From the incredibly intelligent and still-gives-us-hope-for-the-future, Tommy Kramer. Jotted down as he talked to the group yesterday:
- Take what everyone else would do...and don't do it.
- When a DJ asks, "What do you think?", you'll only get the people who don't think.
- On the air, statements are more powerful then questions.
- When a client asks "Do you want a great deal on a new car?" in their spot, my response is "No, give me a crappy deal on a shitty car."
- Rewrite every news story on the morning show, every hour.
- Radio is as much an Art Form as it is a business.
- Never, ever give out a website address other then your own on the air. Make them go to your site to get it.
- "Coming up", "In a few minutes" and "after this" are vague and suck.
- Radio is a visual medium but we're not limited by what a camera can show.
One of the truly brighter people out there. Killer info at www.tommykramer.net
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