CPR Promotional Check-Up

April, May & June

In terms of Sales ops and things we should be working towards so we can get some cost-free buzz AND the genial folks down the hall can make some money, there are a lot of ops on the calendar. You should have a promotion for everyone one of these. Then, once we have these figured out, we start filling in the gaps on the schedule.

What is coming up in 2ndQ? April Fools. Easter. Tax Night in the States. Secretaries Day. Proms. Cinco de Mayo. Mothers Day. Graduations. Memorial Day Weekend. Fathers Day. Summer umbrella. Each of these could/should be used for not just programming promotions but to gen sum rev.

Stops Frig Raiders In Their Tracks

From JC Douglas at Q-104 http://www.skforlee.com/independent_work/lunch_bag.html

Things That Crawl

For your mall or similar clients, I again regurgitate a diaper crawl. These are so successful at getting TV that I have a contract riding on a station down south getting TV in March.

You have three ops coming up. The Cupid Crawl for Valentines. Leprechaun Crawl for St. Patty's Day. And the Bunny Crawl for Easter.

The only difference is what you torture the children with having to wear (little wings or a halo, a jaunty green cap, and fake rabbit ears and a fluffy cotton ball on their butts, respectively)

This is like Baby Idol; it hits a big passion button with the parents.

Very simple. Register on line and at the clients. A dial position number of babies are chosen to crawl. You will get people who don't show up so first-come-first-serve spectator's children can fill the vacancies.

They're lined up. Whistle blows and to screams and shrieks from the parents, they're off. First across the finish line wins a bevy of appropriate prizes. Great, awesome op for clients, zero cost to put on, and it always always gets TV.