CPR Promotional Check-Up

Proof Again, That There Are Idiots Out There

So, a fire department in the Albany market was putting together a benefit at a lake to help pay for a new ambulance. There was going to be food, games, a raffle, all geared at raising funds for the new ambulance. Just your basic small town gathering of the community for a good cause. And, as you all know since you get the requests all the time, they asked a station if they'd like to come out and play music for a couple hours.

The station they approached quoted them $3500. When reminded that this was a benefit to buy a new life saving piece of equipment, the station replied "We need to make the sale."

So they reached out to Fly 92. Who said "Hell yeah". And seriously? Why wouldn't you want to go out and hang with a couple thousand people at a lake for two hours?

Rated Ex

One of the semi-annual calls I'll get from a client is the one where they have some sort of local or national celebrity available to go out on a date with a listener. The top-of-mind contest that usually pops into people's heads is: "Hey. We'll do the Dating Game." Which isn't bad. Not great. Just fair.

What if you bring in the ex's of your three date-wannabe's and instead of quizzing the young ladies, ask straight-to-the-point questions of their former spouses and lovebunnies. That's FAR more interesting then just asking people questions and having them try to provide the answer that they think they guy is going to want to hear.

Fun With Pens

A station-to-remain-nameless has gotten what can only be described as a Big Ass Buy from a pen company. With the buy comes thousands and thousands of free pens to giveaway. So, at their annual Summer festival in a couple of weeks, they're going to have a handwriting expert. People can sign their name, get a quick dissection of their personality and will leave with a free pen. If you've never worked with a handwriting analyst, it's a great bit.

Have You Seen This Morning Show?

The term "face on a milk carton" has actually made it into the lexicon of our culture. You say it and people know that you're referring to a missing child. Dairies are one of the food industries that are invariably local, ie: your milk isn't made 1000 miles away and shipped in. Since this is a local business, it would seem to me that a savvy Marketing Director could waltz in and work out a deal that would get the morning show's mugs on 100,000 milk cartons. Have some fun with it without mocking the plight of missing kids. In fact, maybe proceeds from this run of cartons goes to a missing childrens organization.