CPR Promotional Check-Up

Harry Potter

It'll be large. And if you're not in a competitive market and can answer this question, I'll send you a ridiculous amount of ideas for it. What candy did Bailey give a stoned song recital about on WKRP when they were trying to fool the consultant. Shoot the answer and what station you're at to nwcpromo@earthlink.net

The Morning Show 'toedown

Wild in Tampa has always pushed the gag reflex of the listeners. For instance, for a recent Last Damn Show, for the last meet and greets, they had blindfolded listeners sucking stuff off the toes of the Freak Show. First they had to ID the food and the lightening round had them matching the toe to the DJ.

Egg-zecution

Thank you to Robin Thompson at Radiowave in Windhoek who passes along a bit from a station in South Africa. It was actually turned into a promotion for a car dealer. So they made money and they did a great stunt.

The morning guys did a pretty standard bet between themselves over the outcome of a big rugby match. (Insert football, hockey, basketball, synchronized swimming) The loser went to the dealership and listeners came to barrage him with 1000 (past due, not safe for consumption) eggs. The station and the car dealer donated 1500 fresh eggs to school lunch programs.

This is the testimonial from the client: "A month ago we were an unknown entity - today not many people do not know where McCarthy Ford and Mazda Pretoria East is!" He adds that he would definitely go the more alternative radio route again. "Many motor industry players continue to use generic print ads, which really don't stand out and tend to get lost in the clutter. In my opinion (and experience), they're basically throwing money down the drain. I pioneered the use of radio at my previous dealership with great success and I think the Egg-Secution concept once again proves the unique ability of radio to really bring a brand to life. This has resulted in us raising awareness of McCarthy Ford and Mazda in the minds of our target audience and establishing its association with the greater Pretoria area.