M4SONIC

With a background in classical piano, this 22 year old Australian producer Nick Boundy discovered the Launchpad when he read an interview with his music idol Deadmau5 entitled "Dance DJs are Glorified Button Pushers". He uploaded a self made video to YouTube on July 10th, 2012 of his mashup "Weapon" using the Novation Launchpad, under the moniker M4SONIC.

Within less than 3 weeks the video had gone viral with over 1,000,000 views! Subsequent videos of Skrillex's "Bangarang" and solo demos have received similar acclaim, along with his latest original "Virus" and the YouTube channel now has a cumulative total of over 11,500,000+ views. Now developing his live show and original tracks this is an artist to watch for 2013.

Boundy's tale is unusual, maybe even one in a million. But it still demonstrates the power of social media to raise the profile of obscure international artists at high velocity. This is the story of how Boundy became M4SONIC, inadvertantly produced the beat that formed the soundtrack to Ylvis' "What Does the Fox Say?", shared the stage with Kaskade in New York, picked up a sponsorship with a headphones manufacturer and is now on the launchpad to becoming electronic dance music's next rising star, backed by Sony and Ultra, two powerhouses in the EDM world.

That same month, his videos were spotted by Grammy Award-winning Norwegian producers Stargate, who was working with Sia. As it turned out Sia was from the same Australian hometown as Boundy, Adelaide. This led to Boundy's first trip outside Australia, when he was flown to New York in January 2013 to meet Stargate. This was also the first time he set foot in a professional studio, Boundy said.

Stargate then flew Boundy to Los Angeles so all three could work together at Westlake Studios. Within days, they offered him a publishing deal with Stellar Songs/SonyATV. At the studios, Boundy produced a beat and left it with Stargate, who then passed it along to fellow Norwegian Ylvis to use in a promotional video for his new comedy show. That video was entitled, "What Does The Fox Say?"

While in Los Angeles, Boundy also met with Joel Zimmerman, Deadmau5's agent at William Morris Endeavor. Zimmerman offered to represent Boundy as his booking agent.

When he returned to Australia, Boundy met with co-founder of audio electronics company SOL Republic, Seth Combs. Combs was so impressed by Boundy's demonstration of the Launchpad that he asked him to join the SOL Republic team as a "Savior of Sound". In July 2013, despite Boundy not having ever performed live, SOL Republic asked him to New York to play at a private launch party for the new Motorola MOTO X phone and their SOL deck wireless speaker. It wasn't until Boundy landed in New York that he was told he would be supporting Kaskade.

"It is amazing to see how in 12 short months he'd gone from bedroom to stadium," Combs said. "Nick is pushing the boundaries of EDM with his live performances."

To date, Boundy has played only 12 live shows, touring alongside Calvin Harris, David Guetta and Zedd for Australia's largest EDM festival "Stereosonic" which attracts around 180,000 attendees.

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