Search found 13 matches

by GolfMage
Sun Sep 26, 2010 10:57 am
Forum: Urban/UAC
Topic: Dick Griffey's Passing
Replies: 0
Views: 1415

Dick Griffey's Passing

The industry has just lost another industry icon and pioneer with the passing of Dick Griffey.
by GolfMage
Thu Apr 01, 2010 10:41 am
Forum: Urban/UAC
Topic: Contests
Replies: 0
Views: 1053

Contests

When I station has syndicated shows, voice-tracking or "Premium Choice"what happens to the live contests? Is it fair to the listeners or local programmer?
by GolfMage
Sat Mar 06, 2010 7:07 pm
Forum: Urban/UAC
Topic: Should syndication be blamed for Urban jobs losses?
Replies: 0
Views: 1036

Should syndication be blamed for Urban jobs losses?

Is it fair to blame syndication and voice-tracking for the loss of jobs in urban radio? Probably not.
Any thiing that allows companies to save money and stay in business they will justify.
by GolfMage
Sun Feb 21, 2010 10:11 am
Forum: Urban/UAC
Topic: Is the most important marketing tool still word-of-mouth?
Replies: 0
Views: 960

Is the most important marketing tool still word-of-mouth?

Yes. A recommendation from a friend has always been more powerful than any other form of advertising. Now word of mouth extends to social networking, discussion boards and web sites, as well as texting, in addition to traditional forms.
by GolfMage
Sat Feb 20, 2010 9:39 am
Forum: Urban/UAC
Topic: PPM cume higher than with the diary.
Replies: 0
Views: 1048

PPM cume higher than with the diary.

Why is PPM's cume higher than with the diary?Because of inadvertant listening, but it doesn't cntribute as many quarter-hours.
by GolfMage
Fri Feb 19, 2010 7:39 pm
Forum: Urban/UAC
Topic: Tiger Talk
Replies: 0
Views: 923

Tiger Talk

Should "Tiger Talk" be part of this weekend's show prep? Or should it be left strictly to the news and sports shows?
by GolfMage
Sun Feb 14, 2010 9:10 pm
Forum: Urban/UAC
Topic: Bridging The Gap
Replies: 0
Views: 986

Bridging The Gap

How can urban radio best brdge the gap that exists with the younger, future listener base? By delivering a total lifestyle on-line, through podcasts and by having a strong local brand.
by GolfMage
Sat Feb 13, 2010 1:56 pm
Forum: Urban/UAC
Topic: Companies cutting back & risking audience loss
Replies: 0
Views: 957

Companies cutting back & risking audience loss

When an industry declines budget cuts are necessary and in a recession you can't have decllning revenues without having expense adjustments. Until we start seeing month month improvments, you're going to continue to see expense adjustments. On the other side, I say everything in moderation. Strike a...
by GolfMage
Sat Feb 13, 2010 1:46 pm
Forum: Urban/UAC
Topic: Adds vs. emphasis weeks
Replies: 0
Views: 1019

Adds vs. emphasis weeks

Add weeks are now being replaced by "empahasis weeks," as the barometer for a record's initial success. Occasionally, some lables don't care while others do. Since most stations want to keep a good working rapport with the labels and it's a speficic record that is going to be added anyhway, they try...
by GolfMage
Sat Feb 06, 2010 8:20 pm
Forum: Urban/UAC
Topic: Is PPM a "game changer?"
Replies: 0
Views: 973

Is PPM a "game changer?"

PPM could be a "game changer" because it's passive measurement and a listener just lingering a few minutesa around a radio with no intention of listening can generate quarter hours.