Search found 20 matches

by yourdigitalwiz
Wed Mar 24, 2010 11:36 am
Forum: Net Talk
Topic: Will Radio Get Worse Before it Gets Better?
Replies: 107
Views: 35784

Re: Will Radio Get Worse Before it Gets Better?

Radio is a for profit communication media. It exists because it makes a profit. If it does not make a profit it ceases to exist. It has always been profitable. There are different formats that have been successful and others that have died. There is all talk and all music and every combo in-between....
by yourdigitalwiz
Wed Mar 24, 2010 10:51 am
Forum: Net Talk
Topic: Production Rooms Software
Replies: 10
Views: 3447

Re: Production Rooms Software

Audacity is free, multi-track and cross platform plus will save files in all the common formats. For a home voice studio, this is fine until you find you need something more. Whoever will do the final engineering will have other preferences, but to just lay down tracks, you need to keep it simple.
by yourdigitalwiz
Wed Mar 24, 2010 10:45 am
Forum: Net Talk
Topic: What makes a good radio program?
Replies: 1
Views: 930

Re: What makes a good radio program?

The key is innovate. 'Waiting and seeing' is not innovating.
by yourdigitalwiz
Wed Mar 24, 2010 10:43 am
Forum: Net Talk
Topic: Will Ads go too far?
Replies: 1
Views: 902

Re: Will Ads go too far?

Equality is a question of fairness. I like that you are concerned especially since the message is coming from your station and it is implied that you have cleared the message for air. Short of running disclaimers on every spot, I suggest you consider drafting a standards and practices document that ...
by yourdigitalwiz
Wed Mar 24, 2010 10:33 am
Forum: Net Talk
Topic: How to get a job if you're out of work.
Replies: 2
Views: 1141

Re: How to get a job if you're out of work.

And if you get good at podcasting, do it at broadcast quality and syndicate yourself.
by yourdigitalwiz
Wed Mar 24, 2010 10:29 am
Forum: Net Talk
Topic: What's the next step for stations?
Replies: 4
Views: 1944

Re: What's the next step for stations?

Put up a table in your local mall, ball game, park and ask your listeners and prospective listeners what they want to hear on your station. Ask them when and where they listen to radio. Record them and use those for your new station promos. Use those to sell to your sponsors too. If you do that, the...
by yourdigitalwiz
Wed Mar 24, 2010 10:25 am
Forum: Net Talk
Topic: Snail mail? Really?
Replies: 12
Views: 3318

Re: Snail mail? Really?

Broadband is still not available in rural markets. That is why the FCC is working on a new broadband policy. I think an email inquiry with at link to a website is appropriate. It you get a require to mail something, call them and ask for what they want to hear and tailor the reel to those needs. The...
by yourdigitalwiz
Wed Mar 24, 2010 10:16 am
Forum: Promotion & Marketing Braintrust
Topic: Why Radio Must Die
Replies: 7
Views: 5239

Re: Why Radio Must Die

Why not compromise. Have a new talent night or segment? Have the listeners rate it. If they like it you keep playing it. You keep score, like a station branded billboard chart. Great idea for getting local involvement, playing what others stations won't and doing what can't be done any other way. Ge...
by yourdigitalwiz
Wed Mar 24, 2010 10:11 am
Forum: Promotion & Marketing Braintrust
Topic: Cool Event with 987FM in LA!
Replies: 2
Views: 2110

Re: Cool Event with 987FM in LA!

That is a really cool idea. It connects with the audience, brings nostalgia and social gathering. The station is doing something tangible for its listeners. Now where did I put my turntable?
by yourdigitalwiz
Wed Mar 24, 2010 10:08 am
Forum: Promotion & Marketing Braintrust
Topic: Getting Into The Community
Replies: 2
Views: 2099

Re: Getting Into The Community

LA Marathon was covered live on TV and used to have radio coverage, too. It could be two reasons. The new owner of the event wanted more money to be the exclusive radio media or that stations don't have staff to devote to an all day event anymore. And one more thing, play by pay on a marathon is lik...