Search found 2 matches

by danakreiss
Thu Jun 16, 2011 9:47 am
Forum: Promotion & Marketing Braintrust
Topic: Value of a Radio Spin?
Replies: 4
Views: 2687

Re: Value of a Radio Spin?

So I understand that tens of thousands of dollars go behind an Artist's broadcast radio promotion, but unless real value is created, those budgets will continue to decline. I think it's in the industry's best interest to have stats demonstrating the impact radio spins have on sales (and to winterwes...
by danakreiss
Wed Jun 15, 2011 3:38 pm
Forum: Promotion & Marketing Braintrust
Topic: Value of a Radio Spin?
Replies: 4
Views: 2687

Value of a Radio Spin?

Are there any articles or studies that quantify the value of a radio spin? Why do artists care if they get radio spins anymore, does is effect their record sales? If so, by how much? I can't find a single study on this, or anything to justify the need for radio promotion. Without giving a blanket op...