I don't see the point in referring to commercial breaks in a negative light through programming. Jocks should give extra love to advertisers who support the station. Show listeners the importance of our advertising clients. Radio is going to have commercials. Make them a positive thing.

Just had to pipe in, my station is based in one of the most conservative markets in the country, and we are having no trouble dominating with not only men, but also women, playing more really heavy material in all dayparts than almost any other active rock station in the country. We've maintained at...

Active Rock isn't dead. There are plenty of stations doing it right, developing a rabid passionate audience, killing it in the ratings, and generating good revenue with a properly trained sales team. Active Rock is the best that it has been in over a decade if you're playing the right new music.