Search found 58 matches

by radiodr1
Thu Jan 14, 2010 10:59 am
Forum: Urban/UAC
Topic: On Line Research -Does It work as well as standard call-out?
Replies: 0
Views: 1142

On Line Research -Does It work as well as standard call-out?

The questions of whether or not on-line research can provide answers for programmers and whether or nit it can be effective depends on who you ask. But the fact is that again sample size and screening are the important factors, as in any random research project.
by radiodr1
Tue Jan 12, 2010 1:55 pm
Forum: Urban/UAC
Topic: Cross Cuming
Replies: 0
Views: 1032

Cross Cuming

Cross cuming with the competition is another way of effectively connecting and building audience, especially if you are able to play the percentage and niching game.
by radiodr1
Thu Jan 07, 2010 9:15 am
Forum: Urban/UAC
Topic: Listener Focused Station Content
Replies: 0
Views: 1140

Listener Focused Station Content

One of the on-going problems with listener focused content on urban station is that with syndication and voice-tracking, there really isn't that much left for local programming. Current trends indicate the problem may get worse before it gets better.
by radiodr1
Tue Jan 05, 2010 10:57 am
Forum: Urban/UAC
Topic: Unemployment
Replies: 0
Views: 1166

Unemployment

It's not enough in 2010 to be an employee who comes to work, does his/her job. You have to become an indispensable specialist to even have a chance to stay up.
by radiodr1
Mon Dec 28, 2009 9:29 am
Forum: Urban/UAC
Topic: Positioning Under PPM
Replies: 0
Views: 1153

Positioning Under PPM

While there have been a lot of changes with PPM replacing the diary, what has not changed is the fact that it's still important for listeners to be able to identify what your staitons is best known for.
by radiodr1
Mon Dec 07, 2009 10:34 am
Forum: Urban/UAC
Topic: PPM and Urban Morning Shows
Replies: 1
Views: 1512

PPM and Urban Morning Shows

The big question centers around unanticipated estimate variances and how to use "virtual morning shows."
by radiodr1
Thu Dec 03, 2009 3:39 pm
Forum: Urban/UAC
Topic: One-Hit Mentality
Replies: 0
Views: 1049

One-Hit Mentality

Urban radio has had its share of one hit wonders - winning in the cracks. For independent labels that means understanding there's a different philosophy when you're spending your own money instead of corporate money. For radio, it means being fair but having standard practices for all.
by radiodr1
Wed Dec 02, 2009 11:57 am
Forum: Urban/UAC
Topic: New Media
Replies: 0
Views: 1220

New Media

Is new media really hurting Urban radio?
by radiodr1
Mon Nov 30, 2009 3:38 pm
Forum: Urban/UAC
Topic: Best-Testing Songs
Replies: 0
Views: 1222

Best-Testing Songs

Is there a link between how well a song tests, how much it gets played?
by radiodr1
Sun Nov 29, 2009 10:40 am
Forum: Urban/UAC
Topic: Genergraphics
Replies: 0
Views: 1174

Genergraphics

Urban stations need to get into genegraphics - the next step after psychographics. This is especailly important in the PPM world. It tells you what effect and influence each generation has on the others