Search found 197 matches

by rogerwimmer
Wed Mar 31, 2010 4:02 pm
Forum: Research Doctor
Topic: Music Tests & Small Samples
Replies: 2
Views: 2050

Re: Music Tests & Small Samples

A big thank you Roger! One last question please. Does it add any further credibility to the results if I repeat these respondents over multiple tests? In other words will paneling respondents make the results more credible or less? - Anonymous Anon : You're welcome. It's always best to re-use respo...
by rogerwimmer
Wed Mar 31, 2010 12:57 pm
Forum: Research Doctor
Topic: eHarmony Method – How does it work?
Replies: 1
Views: 6913

eHarmony Method – How does it work?

Doc: My question is about eHarmony, the website for finding dates. On the company's website [/color] , it says: "Our patented Compatibility Matching System® pre-screens matches for you based on deep levels of compatibility." I know each person fills out a questionnaire, but do you know how the "mat...
by rogerwimmer
Mon Mar 29, 2010 2:15 pm
Forum: Research Doctor
Topic: Music Tests & Small Samples
Replies: 2
Views: 2050

Re: Music Tests & Small Samples

Dr. Wimmer: I would also like to thank you for the information you provide on your column. This is the best piece I have ever read about music tests and sampling. I learned a great deal from your answer to the person's question. Bravo! - Anonymous Anon : Bravo? Wow, that's the first time I ever rec...
by rogerwimmer
Mon Mar 29, 2010 11:54 am
Forum: Research Doctor
Topic: Music Tests & Small Samples
Replies: 2
Views: 2050

Music Tests & Small Samples

Hi Roger: To deal with the lack of budgets and the high cost of music testing, some companies are now doing auditorium music testing using a sample as small as 40 participants. Typically, the sample would be all one gender spread over a 10 to 12 year age range. Is this a credible sample size? What ...
by rogerwimmer
Wed Mar 17, 2010 4:02 am
Forum: Research Doctor
Topic: Who Is the HughesNet Spokeswoman?
Replies: 0
Views: 13826

Who Is the HughesNet Spokeswoman?

Doc: HughesNet, the satellite Internet company, seems to change its spokeswoman frequently. I recently saw a HughesNet TV commercial and there is another new person. I think this is the third woman in the past three or four years. Do you know the name of the current spokeswoman and anything about h...
by rogerwimmer
Sun Mar 14, 2010 8:23 am
Forum: Research Doctor
Topic: Casino Design (No clocks? No windows? Extra oxygen?)
Replies: 0
Views: 3080

Casino Design (No clocks? No windows? Extra oxygen?)

Hey Doc . . . I just got back from Las Vegas and it was an enjoyable trip. Regarding casinos, what is true and what is myth? For instance, it is true that are no windows or clocks in casinos? Is it true that they spray fragrances to get you to stay longer and gamble more? Does a scent make you ling...
by rogerwimmer
Wed Dec 16, 2009 10:51 am
Forum: Research Doctor
Topic: Please read this if you are NEW to The Research Doctor
Replies: 0
Views: 15088

Please read this if you are NEW to The Research Doctor

If you are new to The Research Doctor , welcome and thanks for stopping by. Here is a brief history about the forum/column that is now in its 17th year. The Research Doctor started in January 2000 as a column only for radio research questions, but it quickly changed to a column that addresses almost...