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Airshift rankings

Posted: Thu Oct 08, 2009 6:48 am
by ellisdee69
What are the most important shifts? How about in PPM vs diary? Does PPM change the rankings in your mind?

mornings
middays
afternoons
nights
overnight

Re: Airshift rankings

Posted: Tue Oct 13, 2009 2:51 pm
by chordman64
interesting...wasn't PPM supposed to make middays and afternoons king/queen?

Re: Airshift rankings

Posted: Tue Oct 20, 2009 2:24 pm
by jamie804
Mornings will always be King...anyone who states otherwise doesn't know how radio works.

Mornings is your station Identity.

And "IMHO" in Top 40 R....Night becomes very important because it is a "younger" format. Those are the people who show up at your club remotes, the teens, ect. The people who give you your reputation and make your station "Popular"

Then comes Middays, because this is where you REALLY make your money, Advertisers, sponsorships, ect
Afternoons...
Weekends, (after focusing on our weekend programing we got a nice bump in our numbers)
And then overnights.

In My Honest Opinion