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NPR NEWS

Posted: Mon Feb 18, 2019 5:52 pm
by rockagent
NPR NEWS/TALK STATIONS TOP “TRUMP BUMP” LISTENING IN RATINGS

In a study of the Fall 2018 Nielsen Ratings Spark News found that the majority of NPR News stations in PPM markets increased their AQH share and estimated weekly listeners from Fall 2016. Of the 54 stations that were examined:

• 57% had a larger AQH share on Fall 2018 than they did in Fall 2016.

• 63% of the full-time NPR News/Talk stations had a 4.0% AQH share or greater in Fall 2018.

• 52% increased their weekly cumulative listeners Fall 2018, compared with Fall 2016.

The trend is important because many NPR News/Talk stations in major markets achieved record high Nielsen ratings during the Fall 2016 elections.

The key question is: Did most NPR News/Talk stations hold or expand their listening in the past two years? The answer is Yes, they did.

You see the Spark News coverage at http://acrnewsfeed.blogspot.com/2019/02 ... ation.html