The New "Direct Rock" Radio Format

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revevilunion51
Posts: 29
Joined: Wed Apr 30, 2014 5:36 am

The New "Direct Rock" Radio Format

Post by revevilunion51 » Wed Dec 30, 2015 5:19 am

Direct Rock radio focuses on the most new, and recent hard rock and heavy metal songs in a balance of both new and established (though leaning more towards the former), some of which can overlap with the active rock format. However, at the same time, the format also plays artists and songs that are less rock radio friendly and therefore not usually found on active rock radio. But the format can go as far back as the 1990s and 2000s, playing artists that have since their success been lost from rock radio.

Some popular demanding artists of both new and established descent include Nothing More, Red Sun Rising, Bullet for My Valentine, Periphery, Royal Blood, Starset, Beartooth, 10 Years, Shihad, From Ashes to New, Trapt, Wilson, Islander, Nonpoint, Highly Suspect, Candlebox, Glassjaw, Crobot, Atreyu, Turbowolf, Nonpoint, Failure Anthem, Taproot, Jackyl, Separations, Stitched Up Heart, 311, Crown the Empire, Skindred, Wolfmother, Coheed and Cambria, Heartist, Sleepwave, Kottonmouth Kings, Nothing But Thieves, and Collective Soul.

A bunch of new bands are coming this year, such as Citizen Zero, City of the Weak, As Lions, My Secret Circus, To Whom it May, Even the Dead Love a Parade, Through Fire, Eye on Attraction, and RavenEye.

A Direct Rock Radio chart would look something like this

1. Pop Evil - Ways to Get High
2. Nothing More - Here's to the Heartache
3. Highly Suspect - Bloodfeather
4. Like a Storm - Become the Enemy
5. Trivium - Until the World Goes Cold
6. Parkway Drive - Vice Grip
7. Aranda - We Are the Enemy
8. Saint Asonia - Let Me Live My Life
9. From Ashes to New - Through it All
10. Shaman's Harvest - In Chains
11. Wilson - Right to Rise
12. The Struts - Kiss This
13. Atreyu - Do You Know Who You Are
14. Escape the Fate
15. Turbowolf - Rabbits Foot
16. Trans Siberian Orchestra/Robin Bornemen - Forget About the Blame (Sun Version)
17. Stitched Up Heart - Finally Free
18. Failure Anthem - Paralyzed
19. Twenty One Pilots - Stressed Out
20. Drowning Pool - By the Blood
21. Bring Me the Horizon - Happy Song
22. Tyler Bryant & the Shakedown - Loaded Dice & Buried Money
23. Nothing But Thieves - Trip Switch
24. Brick + Mortar - Train
25. Lacey Sturm - Impossible
26. Andrew Watt - Ghost in My Head
27. Puscifer - The Remedy
28. Wayland - Bloody Sunrise
29. Bullet for My Valentine - Venom
30. I Prevail - Crossroads
31. Coldrain - Gone
32. Glassjaw - Breathing Through Titanium
33. Fair to Midland - Drawing Markers on Skin
34. Dance Gavin Dance - We Own the Night
35. The Cringe - Anything You Say
36. New Year's Day - Kill or Be Killed
37. Grizfolk - Troublemaker
38. Sleepwave - The Wolf
39. Straight Line Stitch - You're No Drug
40. While She Sleeps - Brainwashed
41. Cusses - I'm Gonna Get You
42. For Today - Broken Lens
43. Wolf Alice - Giant Peach
44. Cilver - I'm America
45. The Veer Union - Defying Gravity
46. Failure - Counterfeit Sky
47. Dead Letter Circus - In Plain Sight
48. Crossfade - Singing
49. Red Sun Rising - Emotionless
50. Trapt - Not So Different Now

Think it's a great idea, comment below. Thanks

countryboy
Posts: 80
Joined: Thu Oct 01, 2009 8:07 pm

Re: The New "Direct Rock" Radio Format

Post by countryboy » Wed Dec 30, 2015 7:49 pm

When you say it's a "new radio format," what do you mean? What station is using it? Or is it simply a list of your own favorite songs?

revevilunion51
Posts: 29
Joined: Wed Apr 30, 2014 5:36 am

Re: The New "Direct Rock" Radio Format

Post by revevilunion51 » Wed Dec 30, 2015 11:59 pm

I always dream that this format comes to reality, so no stations actually using it, but I wished a lot of them did, so when it is, it will become the new generation of active rock, because active rock is just in a mess.

countryboy
Posts: 80
Joined: Thu Oct 01, 2009 8:07 pm

Re: The New "Direct Rock" Radio Format

Post by countryboy » Thu Dec 31, 2015 8:10 am

Everyone has their list of favorite songs. A list becomes a format when there's a consensus from a large enough group of people that you can sell that audience to advertisers. Someone has to pay for the radio station, and that's what the advertisers do. Otherwise it's just an iPod or a Pandora station that you and your friends enjoy.

The reason Active Rock is a mess is it's hard to find consensus among the listeners. Everyone has their favorites, just like you, and there seems to be an unwillingness to sit through songs they don't like. There needs to be some superstars that everyone knows and likes that you can build a format around. That's a real problem for rock. U2 used to be that kind of artist. You need about ten modern day versions of U2 that are selling out stadiums. Then you have a radio format.

revevilunion51
Posts: 29
Joined: Wed Apr 30, 2014 5:36 am

Re: The New "Direct Rock" Radio Format

Post by revevilunion51 » Fri Jan 01, 2016 6:05 am

If you look carefully, their are kind of about 10 modern day U2's on this format chart, but these U2's are younger than 30-40, which is actually great once you think about it.

countryboy
Posts: 80
Joined: Thu Oct 01, 2009 8:07 pm

Re: The New "Direct Rock" Radio Format

Post by countryboy » Fri Jan 01, 2016 7:21 am

That's great, but they need to work a lot harder to achieve the kind of success U2 had. That means reaching consensus among all rock fans, so they're on everyone's lists. Most of them haven't done that yet.

successfulhost
Posts: 40
Joined: Fri Jun 19, 2015 2:39 pm

Re: The New "Direct Rock" Radio Format

Post by successfulhost » Fri Jan 01, 2016 8:22 pm

99% of people haven't heard of a single band on that list.

revevilunion51
Posts: 29
Joined: Wed Apr 30, 2014 5:36 am

Re: The New "Direct Rock" Radio Format

Post by revevilunion51 » Sat Jan 02, 2016 5:33 am

But all these bands have big fan bases on Facebook, if not, what bands have they heard of and give me their names.

countryboy
Posts: 80
Joined: Thu Oct 01, 2009 8:07 pm

Re: The New "Direct Rock" Radio Format

Post by countryboy » Sat Jan 02, 2016 8:27 am

Facebook is a worldwide medium. Radio is local. So you might have 400,000 likes around the world, and that could translate to about 100 people in Buffalo. You can't program a radio station to 100 people. The next question you ask is how many Facebook fans of one band are also Facebook fans of the others? If the bands don't share fans, they'll turn the radio off when a competing band comes on. That's the biggest problem with rock music today. Rock used to be inclusive, and today it's not. That's why internet radio is having trouble achieving critical mass. A lot of people use the internet, but not the same station. That only makes sense when you own the entire platform.

successfulhost
Posts: 40
Joined: Fri Jun 19, 2015 2:39 pm

Re: The New "Direct Rock" Radio Format

Post by successfulhost » Sun Jan 03, 2016 3:17 pm

revevilunion51 wrote:But all these bands have big fan bases on Facebook, if not, what bands have they heard of and give me their names.
Much to the chagrin of some consultant types, radio is not Facebook.

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