Cellphones & Arbitron's PPM

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radiodr1
Posts: 59
Joined: Thu Feb 12, 2009 2:02 am

Cellphones & Arbitron's PPM

Post by radiodr1 » Tue Nov 17, 2009 5:23 pm

Are cell-phone only households going to continue to be a problem with Arbitron's PPM going forward?

kellybgood
Posts: 71
Joined: Tue Oct 13, 2009 4:49 pm

Re: Cellphones & Arbitron's PPM

Post by kellybgood » Thu Nov 19, 2009 4:20 pm

I hope not. I've heard they are having all kinds of trouble with the cell phones though. I think eventually it might just be cheaper to follow someone around and ask them what station they are listening to.

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