Does Arbitron's PPM unfairly punish personalities?

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radiodr1
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Joined: Thu Feb 12, 2009 2:02 am

Does Arbitron's PPM unfairly punish personalities?

Post by radiodr1 » Fri Feb 05, 2010 10:19 am

According to a number of recent research studies, PPM panelists seemingly wake up later or don't un-dock their meters as early as earlier diary-keepers did.

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