Engaged Listening

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radiodr1
Posts: 59
Joined: Thu Feb 12, 2009 2:02 am

Engaged Listening

Post by radiodr1 » Fri Feb 12, 2010 12:19 pm

Under PPM it is possible for someone to be exposed to an encoded signal and that station get credit without the person carrying the meter ever even being aware of the station. Unintended listening is a new factor that Urban radio has to understand and overcome.

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