Have the cume combinations changed with PPM?

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radiodr1
Posts: 59
Joined: Thu Feb 12, 2009 2:02 am

Have the cume combinations changed with PPM?

Post by radiodr1 » Fri Feb 19, 2010 11:54 am

Under PPM, half of the average station's cume contributes 92% of the AQH. The other 50% of your cume is only giving you about 7% of your cume. On half are truly "engaged listeners."

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