Is the most important marketing tool still word-of-mouth?

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GolfMage
Posts: 13
Joined: Sun Jan 17, 2010 1:07 pm

Is the most important marketing tool still word-of-mouth?

Post by GolfMage » Sun Feb 21, 2010 10:11 am

Yes. A recommendation from a friend has always been more powerful than any other form of advertising. Now word of mouth extends to social networking, discussion boards and web sites, as well as texting, in addition to traditional forms.

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