Cell-Phone only households

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radiodr1
Posts: 59
Joined: Thu Feb 12, 2009 2:02 am

Cell-Phone only households

Post by radiodr1 » Sun Mar 21, 2010 10:13 am

Accurate sampling by Arbitron of cell-phone only households are the key to Urban 18-34 year-olds, particularly males. This is true for both those markets currently being measured by PPM as well as those measured by diary methodology.

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