New media

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radiodr1
Posts: 59
Joined: Thu Feb 12, 2009 2:02 am

New media

Post by radiodr1 » Wed Mar 24, 2010 10:42 am

Urban radio needs to be able to compete through all new media outlets. That includes on-the-air, online and mobile.

radiodogg
Posts: 2
Joined: Fri Oct 02, 2009 3:37 pm

Re: New media

Post by radiodogg » Mon May 03, 2010 8:40 am

You are 100% right but I ask the question are the people running Urban stations ready to take the advantage of new media? Do they understand what it is? The big problem is we take the same sorry programming and send it over the Internet, SAT and cell phones this is ok just to open the doors to New Media but not the long term solution. Until RADIO gets its head out of survival mode and focus on CREATIVITY RADIO will not get better. Oh let’s not leave out more training to GM, PD, MD . . . so they Know what NEW MEDIA is and how to use it.

Lee Michaels
The Radio Dogg
Keeping my noise to the ground :-)

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