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Creative Part Deux

Post by cuddzu » Mon Sep 28, 2009 6:19 pm

Thx Waverunner. Now, pbergin, You have obviously
worked WITH one of the 'one of a kind PD's' again in an
era that WAS creativity. IF I may drop some names... The
LOOP in Chicago-Jesse Bullit, a rare guru who made the
job even more exciting! 95YNF Tampa -Carey Curlop
Fabulous...KQRS am/fm Alan Stone my original Guru. Each
a wizard who brought out the best in you, each a pure
Creative genius, and each hired people that they knew had
their brand of talent....And ALLOWED them to use it. Then
taught you how to use it better.
This era of Corporate 'runnership' knows only the bottom
line. As it was early on it has re-become
again...remember the PD mantra..."Just read the cards!!"
It's all about the spot-load. Why do you think they blew
out those of us who were talented and had designs of
becoming the Scot Muni - Arthur Penhallow etal legendary
Rock Dinosaurs on the air into our 70's??? Because they
could hire a 20 something for $22.5 and boost the profit
Now, wait, I harbor NO ill feelings for those 20
somethings, it's how I got in! But Now there is not even a
place to grow your chops! There is no Overnight and
some cases No's syndicated programming.
Pd's guiding and teaching ?? Where? They area tied up
working with sales to 'create' sales driven contests and
promotions, aiding the reading of ARB's and working the
Budget with management. The consultants became gods,
NO difference in programming for Atlanta or New York.
Although the audience differed by miles, the Industrial
cites were perfect for punk, ska rebellion...the Souther tier
being more laid back toes in the sand, drink in my hand
play me some Skynyrd or SRV. Again, creativity? Lost on
"global" programming.
The non-terrestrial radio...No locality. No one to talk
about YOUR town.

Sorry for the tome, I am not beaaaching, just
remembering the ART of radio. I miss it. Still love it!!

russrussproductions, 9/24/2009 9:04:18 AM
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Posts: 101
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More creative

Post by cuddzu » Mon Sep 28, 2009 6:20 pm

I have to say (with the exception of one consultant) I've never worked for one of those corporate types. All of the programmers I ever dealt with in 35 years were, to one extent or another, focused on content. I never worked in a "card reader" environment.

Just the opposite when I think about it. Every, single programmer and/or manager that I worked for not only encouraged, but demanded creative content.

I feel very fortunate to have worked alongside the likes of Bob Wood, Paul Drew, Danny Mason, Bill Mayne, RT Simpson, Bobby Guerra, Eric Foxx, Tyler Cox, Rusty Walker, Mike O'Malley, Norm Epstein, Vern Ore, Charlie Ochs, Gary McCartie and many more. These guys differed to some extent in approach, but they all knew and insisted on the kind of content that kept people tuned in.

pbergin, 9/24/2009 10:04:52 AM
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Huddled in Masses

Post by cuddzu » Tue Sep 29, 2009 6:30 am

At the recent NAB, there was a rooftop party on Wednesday night. It was a nice party with the exception that the people there gathered in one heaping mass in front of the free bar. Now we're talking CEOs, CFOs, anyone with a C in their title was there.

I found myself standing in a corner by the Phillies World Series trophy, which no one seemed to pay attention to. It was a rather humid evening in Philly that night and there was more sweat flowing than a turkish steam sauna from fat fisted company officers holding a crown and coke in one hand and fried chicken fingers in the other.

It doesn't surprise me of this scenario for every convention I've ever been to, radio people gather like cattle in huddled masses to pontificate to each other how things are going. But if it's free hootch, radio people will be there.

I'm just surprised someone didn't suffocate up there surrounded by Armani suits and the smell of rogaine in the air.

skerr, 9/29/2009 4:50:21 AM
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