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Regarding that frequency change in Reno, are you sure that 97.3 is going in that direction? I notice that Americom has registered the domain "talk973.com" and wonder if their intent may be to switch some of their conservative talk programming to the FM dial. That, in my opinion, is the only hope they have of topping KOH. And I personally think even that would be a long-shot, but given the way that 99.1 hurt KOH in the last book, I can see why Americom may be thinking of this.
Their new PD is from KFBK so I would guess that its either talk or posssibly news. With Randy Michaels doing all-news in a new way in Chicago and New York and with Reno already having a FM talk station, I think all-news makes more sense. Also, I heard but I'm not sure its correct that Andy Hurst from L.A. is going to Reno although I don't know what station. But his background is news not really talk.