Radio's not so bad.. the game has just changed..

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Joined: Thu Oct 08, 2009 3:34 pm

Re: Radio's not so bad.. the game has just changed..

Post by iamda » Thu Oct 01, 2020 6:39 pm

Maybe if iHeart would take a look at some of the seven figure salaries it gives executives and some of the seven figure and upper six figure salaries it gives select air talent and start slashing a bit here and there on those maybe some local jock who's making $30,000 a year could keep their job. I guarantee some of those desk jockeys in New York and some of their syndicated talent would miss 30 grand a whole lot less than the guy who is now in the soup line.....but then that would REALLY be a painful and difficult choice for the brass to make and not just words they type to not seem like total heartless and out of touch morons. And for the record I am not a bitter ex-iHeart employee. I can just do simple math.

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Re: Radio's not so bad.. the game has just changed..

Post by kayburton89 » Fri Oct 02, 2020 6:07 am

All this sounds good, but do you understand that it is extremely difficult to go against the existing system? Including in matters of financing, income distribution, etc.

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Re: Radio's not so bad.. the game has just changed..

Post by nice_shot_man » Tue Oct 13, 2020 2:18 pm

I can't believe people are still using the argument of "Voice Tracking does not equal compelling radio"

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Joined: Fri Oct 02, 2009 8:52 pm

Re: Radio's not so bad.. the game has just changed..

Post by tstone » Tue Apr 27, 2021 2:47 pm is not better than live, live radio is where it is at. But like all tools, it has its place. Currently in the biz, I use both. Still love it, too.

Hey guys, been awhile, hope you are holding up, moving past this past year that was...

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Joined: Sat Aug 21, 2010 11:48 pm

Re: Radio's not so bad.. the game has just changed..

Post by mlaura1224 » Mon May 03, 2021 10:50 am

I agree with some of the post's made on this site. (Only my opinion based on observation.) The digital age is here to stay. The listener NOW has more content to choose from than in the past (Talking before internet, smart phones, and all the digital social media platforms that people can choose.) The biggest complaint I hear from young people is this: "A lot of the terrestrial stations I listen to sometimes play the same few songs over and over again. Not to mention there is nothing on the air that is entertaining. The announcer sounds very scripted and annoying." That comment along should speak volumes. It is obvious that terrestrial radio should look back just to see what worked. In some cases try to think out of the box a little bit. Take a chance to create great radio. Let's face it, content is king! Local radio can be fun and exciting, maybe it just need's to be a little bit more adventurous in some areas of it's programming decisions. The Digital side of media is here to stay. Consultants do help give a station direction (In some instances), but it is the end user (Listener) that can make or break a format (Or station). Unfortunately I would love to comment more on this subject, but I would take up a lot of space. :) Thanks for reading.

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