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The trend is changing, what do you think it will change to?

Posted: Sat Feb 01, 2014 3:54 pm
by corneo
After reading many non bias reports of electronic sales and younger population movement towards computers, OTA radio is taking a beating. New cars are coming out with attachments for wifi streaming. TV's are a standard feature for passengers. Next year car are coming with devices that record your trip to a computer for you to enjoy in your home. Car's park themselves.

With all that no wonder OTA radio is having problems. The days of singing to a song on the radio has been replaced with "what movie do you want to watch?"

Grant it, most reports show this trend for 49 year and younger. OTA has 50+ to lean on for the hard core listener. Sad part is, they are not going to live forever. So the question is:

The trend is changing, what do you think it will change to for OTA radio?

Re: The trend is changing, what do you think it will change

Posted: Sat Feb 01, 2014 4:07 pm
by corneo
This report shows internet use increases dramatically 49 and younger. Grant it, the report is how people get news reports but we can't ignore they get other things too.
http://www.pewresearch.org/fact-tank/20 ... ital-news/

While many AM/FM stations now stream their programming over the web, online-only options are drawing in a greater portion of the audience. In 2006, listenership to AM/FM streaming and online-only was about equal, according to Arbitron (46% and 48%, respectively, listened monthly). But, by 2011, AM/FM streaming had declined to 40% while online-only listening had risen to 57%.
http://stateofthemedia.org/2013/audio-d ... xperience/

Personally, I take Arbitron with a grain of salt. Of course a company that takes my money to tell me I'm doing good will report good things for me. I want to see the reports that doesn't have a dog in the fight.

From what I have seen, on line streaming (only) shows really don't do well. Most likely because they don't get press coverage like national OTA shows do. (Everybody has heard of Rush, Howard, Glenn, Sean) They are in the news at least 4 times a month. So that helps them out. If they don't have a TV show.

Adam Carolla is about the highest rank podcast out there, but then again. He's on TV and is a personality.


I'm scratching my head wondering if there is an old gimmick that can be changed to work in today's market to increase listenership.

Re: The trend is changing, what do you think it will change

Posted: Sat Feb 01, 2014 11:27 pm
by countryboy
Maybe this is news to you, but when people stream stations on their phones or computers, the stations they tend to listen to are their favorite OTA stations. There is no station on any platform that outranks OTA stations. None. And radio companies don't make radios, so they don't care if people stop buying them. They also don't own the frequencies they use. Those are licensed from the government. TV companies don't make TVs either, and more than half of the country watches local TV stations on cable. So what will it change to? It already has: OTA radio stations on digital devices.
corneo wrote:
Personally, I take Arbitron with a grain of salt.
Good for you. The Pew report you posted focuses on how people get their news. We all know that AM radio is on life support, and that it's audience is mainly 49 and older. That's where most news radio is found. There are a few exceptions, including public radio. But it's easy to see why people get news from devices other than OTA radio: Because most stations on FM are broadcasting music.

You may take Arbitron with a grain of salt, but it reports that 92% of the public listen to OTA radio. Maybe not for news, but they listen.

Re: The trend is changing, what do you think it will change

Posted: Sun Feb 02, 2014 2:57 am
by corneo
countryboy wrote: You may take Arbitron with a grain of salt, but it reports that 92% of the public listen to OTA radio. Maybe not for news, but they listen.
Like I said before:
Of course a company that takes my money to tell me I'm doing good will report good things to me. I want to see the reports that doesn't have a dog in the fight.

Do you really believe out of 100 people, 92 of them listen to radio and blow off TV, sport events, family functions, computers of some type. (phones, iPads, androids) Now if you said 92% own a radio. That I would believe. If you own a car, you have a radio. I'm willing to bet 92% of Americans own a car.

You seem to behind the curve on what the youth is doing today. I can find any show that is streamed on the net by simply going to these two sites. I don't have to look for a station. Type in the name of the show and it will tell me when they are on the air. They also supply an app. for my phone.

http://streamingradioguide.com/
http://tunein.com/

If you think people are not doing this. Here's another report to read.
http://talkstreamlive.wordpress.com/

Re: The trend is changing, what do you think it will change

Posted: Sun Feb 02, 2014 9:58 am
by countryboy
corneo wrote:
Of course a company that takes my money to tell me I'm doing good will report good things to me.
That's not the purpose of Arbitron. Their purpose is to tell advertisers where to put their money, and they make more money selling that information to advertisers than they do with radio. Just because what they say doesn't prove your point doesn't mean they're wrong.
corneo wrote:
Do you really believe out of 100 people, 92 of them listen to radio and blow off TV, sport events, family functions, computers of some type. (phones, iPads, androids)
That's not what I believe, nor is that what the Arbitron study says. It says they listen to radio at some time during their day. That's all that matters. They also watch TV and all the other things you list. And the same company that measures radio listening also measures TV viewing. No one has a monopoly on the attention of the media audience today. All radio wants to do is be included in that list of activities. And in addition to reaching people via OTA radio, a large number of stations also stream their content and provide mobile apps. And it's through those two windows that they're seeing the biggest growth in their audience.
corneo wrote:
You seem to behind the curve on what the youth is doing today.
Not at all. I have a broader view of what radio is than you do. You seem to believe radio is only what it was 30 or 40 years ago. My point is that radio has changed, it's available on multiple platforms, and is reaching all people, not just old people, with its content. As I said in my previous post, radio companies are not in the business of making radio devices, as RCA, Westinghouse, GE, Crosley, and other former owners once were. So if young people today are using other devices to listen to the radio, that's fine. Also, radio companies also don't own the frequencies, they only license them.
corneo wrote:
If you think people are not doing this. Here's another report to read.
http://talkstreamlive.wordpress.com/
You just made my point. Are any of the top talk shows available ONLY as streams? Or are they streams of OTA shows? As I said in answer to your topic, the future of OTA is streaming online, and most of the major stations are already doing it.

My question to you is: Do talk shows that mainly appeal to aging white men reach a younger audience just because they use streaming or other new technology?

Re: The trend is changing, what do you think it will change

Posted: Mon Feb 24, 2014 12:15 am
by tstone
Back to the basics, offering that unique, live and local connection, immediate, that only radio can provide.
Radio stations have been and should be that voice in their community, the media johnny on the spot, with you in the moment.

They can do that like no other media. That is the only thing that will separate them from all the other outlets.

Re: The trend is changing, what do you think it will change

Posted: Tue Feb 25, 2014 9:58 am
by singleton33
We need to push the FCC to force FM receivers into cell phones. Use the emergency protocols as a good reason. Then we'd put a good FM radio in everybody's pocket. AMs get FM translators now, so everybody would be covered...