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How has PPM changed what you do?

Posted: Tue Mar 16, 2010 11:37 am
by radiodr1
For one thing the jury is still out on whether or not PPM is truly a more accurate tool for urban radio,. but with it there is less room for error, more information to filter through and a lot of old programming rules to re-think.

Re: How has PPM changed what you do?

Posted: Tue Mar 16, 2010 6:24 pm
by ibizamitch
I believe its definitely changed the clocks around a bit. Programmers are still trying to figure out the best timing for commercials and jocks in each market. Even though PPM can give us more exact numbers my thoughts are that they are still... as we say in the industry "funky"