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Seeking New Ideas

Posted: Fri Feb 17, 2017 10:48 am
by ksslradio
We're are looking for some fresh ideas for a Mother's Day promotion. We just did a promotion for Valentine's Day that asked listeners to tell us who their sweetheart was and why; so we need something fresh for Mother's Day.
Any suggestions?

Re: Seeking New Ideas

Posted: Sun Feb 19, 2017 3:21 pm
by corneo
What is your end goal?
sales promotion?
listener increase?
Station promotion?

Re: Seeking New Ideas

Posted: Mon Feb 20, 2017 10:00 am
by ksslradio
All of the above. They all go hand in hand

Re: Seeking New Ideas

Posted: Tue Feb 21, 2017 7:44 am
by zinger7
We are doing our 17th. annual Mother's Day Concert. It is for Mother's and we started small with 4 bands.....Saturday and Sunda Mother's Day in our big park. We have food booths from local vendors, a bar does the beer & Booze...Bands play for Free Airtime and free hotel & food that we trade. The station makes about 100k and now we are Huge!! 18 Bands and all play free........

Re: Seeking New Ideas

Posted: Fri Mar 17, 2017 1:27 am
by corneo
Do a barter with a florist, hotel or restaurant. Give them a plug and they give a free meal.

Re: Seeking New Ideas

Posted: Fri Sep 15, 2017 8:17 am
by louperry
What I do every year is have a Mom who has a child form Ronald McDonald House.

Re: Seeking New Ideas

Posted: Tue Dec 19, 2017 3:46 am
by zinger7
Last year a Major Market Buddy of mine, 17 years same station gave me a gift! Ask your listeners to call with their Best, most Bizarre, Scariest, illegal or just plain Weird SHORT story about Their Mother! Take the top 5 that the show picks, put the Audio or the story on Station Facebook Page. The story with the most likes wins your prize! Buddy had 545 Stories, 1Week. The top 5 that the show picked, had over 4,000 Likes. Cool? Gets people engaged, sends listeners to your Facebook Page and it was Huge! Winner received Concert Tix, FRONT ROW, A Suite in a Hotel and Dinner at a Classy Joint! All done With Trade! He told me a few weeks ago they are doing the same Promo but, with a Twist. The Station received 2700+ NEW LIKES ON THEIR PAGE ALSO!!!!

Re: Seeking New Ideas

Posted: Wed May 01, 2019 10:52 am
by jotheron
Partner with another business for some co-marketing - like a florist or movie house or local restaurant where they promote you and you promote them for Mother's Day, and split the marketing costs.