Do people really listen to internet radio station

Bring on your ideas about how to harness the power of the Internet.

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Re: Do people really listen to internet radio station

Post by towerspace » Thu Jan 19, 2017 4:35 pm

Corneo had several good posts in this forum. Some things I agree with and one I definitely don't.
This former air talent of 15 years has been out of terrestrial broadcasting over 9 years. Yes, I miss it but not the aggravation toward when I called it quits. Internet streaming is the next step, but the data getting it to the interested listener must be unlimited and ubiquitous (that means everywhere at the same time, y'all!) and I see challenges for many parts of the nation where unlimited data means a slower data rate that may make listening more stuttering than Obama's speeches.

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Re: Do people really listen to internet radio station

Post by corneo » Sat Jan 28, 2017 5:18 pm

(Can't believe this post is almost 3 years old.) Streaming audio is getting better and listenership has increased but not to the point of being profitable.

About the only ads you can sell for streaming audio are "pay for call" ads, which are a joke. The other issue I am still seeing out there is: promoting the show. How do you promote something that is worldwide at a cost that is affordable? There are over 800K steams on shoutcast alone. Not even mentioning the other hosting providers/private sites out there.

In talk radio there is currently a very little light at the end of the tunnel. Many satellite syndicated shows are ending. Not the big names but smaller shows. Why? Age of the host, they're tapping out because of subject boredom, their format is out of date. The list is long.

Like this week, I lost 5 hours of syndicated weekend shows and had to scramble to fill the spots. The list of shows to replace them with is very small. I am not the only station having this problem. Many other stations are having this issue too.

Somebody that can see beyond the curve will take advantage of this and do well. Time will tell.

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Re: Do people really listen to internet radio station

Post by kfodor » Wed Mar 27, 2019 5:36 am

I run an internet station for a college, and work full time for a terrestrial station group.

I see a place for internet radio in the listening realm, but too many stations want to be the "anti-radio" playing, frankly, a lot of crap which radio's research shows few but record collectors and music buffs want to hear...and they tend to be a small portion of the listening audience. Though, there are some good ones, too.

Of course, playlist size can be a degree. But, an "oldies" station (for instance) trying to play 20,000 titles doesn't get a radio audience...anywhere. I think more internet station operators need a course on good programming practices (and I am NOT talking about "cut your list to 250 songs").

Our station group can have thousands of listeners on our streams daily. So if you're having a problem there, it could be lack of promotion.

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Re: Do people really listen to internet radio station

Post by georgejones01 » Wed Apr 10, 2019 12:43 am

I think internet radio is still rather new. With terrestrial radio a station has a budget to spend on marketing and promotions.

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Re: Do people really listen to internet radio station

Post by bhamper » Fri May 31, 2019 10:33 am

We all have to agree that the future of radio is with the internet. Do people really listen to internet radio?
The answer is that the more people find out about it the more will be listening. Unlike terrestrial radio the options are far more vast, an Internet Radio Station, (IRS) is still in the working stages. I found a way to increase those listening numbers by connecting with a known source. I idea is being part of a cities web site. There is only one live broadcast with an On Air Talent, (OAT), for right now but the chance for expansion is as unlimited as the menu options. Creditability is the key, advertisers see the cities website as the place where the communities residents go to find their needs. Just goes back to when people find out about the cities IRS.

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