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What percentage of sales comes from websites?

Posted: Mon Apr 26, 2010 4:19 am
by ibizamitch
Just curious how much some websites are contributing to the income of a station. :geek:

Re: What percentage of sales comes from websites?

Posted: Tue Apr 27, 2010 4:41 pm
by skittle
Good question but I doubt stations will let you know who they are with this info.

Re: What percentage of sales comes from websites?

Posted: Mon Feb 09, 2015 5:10 am
by thesavagey
Find out more on how this knowledge.

Re: What percentage of sales comes from websites?

Posted: Tue Dec 29, 2015 1:36 pm
by marketingmatters
ibizamitch wrote:Just curious how much some websites are contributing to the income of a station. :geek:
Radio One - Investor Relations - 10-K Report
http://radio.interactiveone.com/investor-relations/

Revenue
Within our core radio business, we primarily derive revenue from the sale of advertising time and program sponsorships to local and national advertisers
on our radio stations. Advertising revenue is affected primarily by the advertising rates our radio stations are able to charge, as well as the overall demand for
radio advertising time in a market. These rates are largely based upon a radio station’s audience share in the demographic groups targeted by advertisers, the
number of radio stations in the related market, and the supply of, and demand for, radio advertising time. Advertising rates are generally highest during
morning and afternoon commuting hours.

The following chart shows the percentage of consolidated net revenue generated by each reporting segment.

Percentage of net revenue generated by radio broadcasting segment: (2014) 48.3% - (2013) 49.6% - (2012) 52.6%
Percentage of net revenue generated by Reach Media segment: (2014) 11.9% - (2013) 12.7% - (2012) 13.0%
Percentage of net revenue generated by internet segment: (2014) 5.5% - (2013) 5.7% - (2012) 4.7%
Percentage of net revenue generated by cable television segment: (2014) 35.6% - (2013) 33.3% - (2012) 30.9%
Net revenue: (2014) $441,387 - (2013) $448,700 - (2012) $424,573

Re: What percentage of sales comes from websites?

Posted: Tue Aug 06, 2019 12:01 pm
by spikesantee
Greetings,

According to a 2018 Borrell Associates survey of 10,000 Radio stations and 1,300 advertisers, the average Radio cluster sold $1 million in digital advertising. Digital advertising revenue represents 10% of the average Radio station's overall revenue.

It is probably more by now.

Let me know if I can help.

Spike Santee
www.spikesantee.com
[email protected]