TV Audio Control (CALM Act)

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TV Audio Control (CALM Act)

Post by rogerwimmer » Fri Jan 21, 2011 7:17 am

Doc: I remember hearing (no pun intended) about legislation to keep TV commercials at approximately the same level. I believe the bill passed. Can you tell me more, when it will go into effect, etc? Thanks - Anonymous

Anon: Sorry about the delay in answering your question. I was away from my computer for a few days and forgot to post a message saying that I would be away. On to your question . . .

What you are referring to is the CALM Act, which stands for Commercial Advertisement Loudness Mitigation. The Act has passed and the regulations over the loudness of commercials on TV will take effect over the next year.

There are several articles that explain the CALM Act, such as this summary.

If you would like more information, check out some of the articles in this search.

(Want to comment on this question? Click on the POSTREPLY button under the question.)
Roger Wimmer is owner of Wimmer Research and senior author of Mass Media Research: An Introduction, 10th Edition.

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