Page 1 of 1

KFC New Colonel in TV Ads

Posted: Sun Jul 26, 2015 6:16 am
by rogerwimmer
Doc: I’m getting many calls from listeners complaining about the new colonel spokesman for the Kentucky Fried Chicken (KFC) TV ads. Most people say the new spokesman is terrible. Have you seen any research on the new KFC commercials? - Anonymous

Anon: Yes, I have seen research on the new KFC TV spots and the results show an almost universal dislike for them. In fact, the spots receive some of the lowest ratings I have ever seen in over 40 years of testing TV commercials. Respondents say things like, “terrible,” “stupid,” “ridiculous,” and many more graphic descriptions that I won’t include here.

I’m not sure what KFC management was thinking, but the spots are terrible. If you haven’t seen them yet, you can see them on this link.


(Want to comment on this question? Click on the POSTREPLY button under the question.)

Re: KFC New Colonel in TV Ads

Posted: Wed Jul 29, 2015 9:40 am
by rogerwimmer
I think it's just plain creepy. - Anonymous

Anon: Interesting observation.