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Billing Vs Ratings

Posted: Wed Jun 02, 2010 1:01 pm
by overboard
Why is it that stations that have higher ratings still continue to have lower billings??

WBT and WLNK are still the highest grossing stations but... why is it that they are
not number one and two in the market according to ratings?? Is this because advertisers
want to go with the safer bet?