Online Music Testing

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Online Music Testing

Post by rogerwimmer » Sat Sep 18, 2010 5:08 am

To the person who submitted questions about conducting online music testing:

Thanks for sending your note, but I'm not going to answer it on this column. The main reason is that you work for a research company and if someone figures out who you are or the company you work for, they will learn proprietary information about your company's research methodology. I don't think the owner(s) of your company would appreciate that very much.

With that said, I have two comments:

1. I'm surprised the owner(s) and/or management of your company don't know the answers to your questions. But that's OK. I have encountered this before.

2. If you would like me to answer the two questions you have, either: (a) call my office during normal business hours (Mountain Time) at 303.887.7846; or (b) send an email to me at so I can respond to you in private.

Trust me on this one. You don't want your questions and my answers available to the world.

(Want to comment on this question? Click on the POSTREPLY button under the question.)
Roger Wimmer is owner of Wimmer Research and senior author of Mass Media Research: An Introduction, 10th Edition.

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