80's Stations?

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80's Stations?

Post by rowdyron » Sat Nov 28, 2009 11:57 am

From what I've looked at I've only seen a few of these but they are pretty popular. The Jack Format plays a few of these but I'm just wondering how long til we start seeing more of this genre in the Classic Format?

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Re: 80's Stations?

Post by limo » Sat Nov 28, 2009 6:53 pm

Should be more, a positive upbeat format that is easily controlled and attracti 25-54 females perfectly.
Not sure if Beasley still has one in Vegas, but it used to do really well.

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Re: 80's Stations?

Post by nikkiray » Fri Jun 16, 2017 5:04 am

Ultra 104.9fm out of McAllen Tx plays 80's!!
Stream us online

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Re: 80's Stations?

Post by jsdavies95 » Mon Jun 19, 2017 7:27 am

80's stations are totally relateable to the listener. For the all seek after demo., knows the music and can sing to most of the 80s hits. and not to be corny, can tap their toes to it. Muisc rotation and selection is what seperates the adults from the young, on how to execute the format, and the right live air talents & audio processing, get those ducks in a row and you've got a winner. SJ-Radio.

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Re: 80's Stations?

Post by kmrichards » Mon Jun 19, 2017 2:06 pm

Another factor is that the 80s was the last decade where CHR was an all-encompassing format. In the 90s formats splintered into sub-genres so (for example) someone who listened to a rhythmic-oriented CHR in the 90s won't recognize as many of the songs that played on alternative rock-oriented CHRs. That much unfamiliarity will make it difficult to put together a 90s-focused Classic Hits playlist, because of the lack of consensus amongst the genre-specific listeners. 80s doesn't have that problem.

As pointed out earlier, music rotation is going to be even more critical with a decades-specific approach because the library is by definition going to be smaller. But audiences have responded to this where it's been tried; we saw tremendous improvement in the ratings when we tested this conceptually in Albuquerque in 2014-15.

K.M. Richards

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