TNT Drama “Boom” Promo

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TNT Drama “Boom” Promo

Post by rogerwimmer » Fri Aug 08, 2014 5:53 am

Doc: I have had a few phone calls from listeners about the TNT Drama “Boom” promo campaign and wonder if you have tested it in any of your research. - Ray

Ray: For anyone who hasn’t seen one of the “Boom” promos, here is one that’s on YouTube - click here. On to your question . . .

Yes, I have seen research on the “Boom” promo and all I can say is that many respondents used a word I don’t hear too often – hackneyed. Not familiar with that word? It means commonplace, trite, stale; lacking significance through having been overused; unoriginal.

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Roger Wimmer is owner of Wimmer Research and senior author of Mass Media Research: An Introduction, 10th Edition.

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