Account Executive- Hubbard Radio Brainerd MN

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Joined: Fri Aug 19, 2016 8:50 am

Account Executive- Hubbard Radio Brainerd MN

Post by jjerve » Mon Apr 16, 2018 8:39 am

POSITION SUMMARY: This position is responsible for selling advertising time on Hubbard Radio stations by prospecting, developing and selling new direct-business accounts, making sales presentations, performing collections, maintaining client relations and sales.

• Meet or exceed monthly, quarterly, and annual budgets or sales quotas.
• Prospect and cold call to new businesses on a daily basis.
• Prepare and complete a minimum of 5-10 face-to-face sales presentations with decision makers weekly. Presentations will include a customer needs analysis, research and supporting documentation, and creative business solutions.
• Work closely with other departments in creating effective promotional and marketing sales solutions for clients.
• Create and make presentation to agency buyers, including selling and pre-selling the station audience attributes to buyers. Negotiate rates.
• Follow up and close all pending business in a timely manner. Update General Manager weekly on progress of pending business.
• Provide excellent customer service to direct and agency accounts. Personally contact each active account regularly- defined as an in person meeting, including the presentation of pertinent sales information.
• Obtain credit approval for new accounts. Ensure all accounts are paid on time. Follow up and manage the collection process for past due accounts.
• Utilization and proficiency of Sales computer systems to aid in selling process.
• Attend special events, such as remotes and broadcasts, which involve clients. These events may occur after business hours and on weekends.
• Complete all written business requirements within established deadlines. These requirements include:
• Weekly reports
• Pending business updates
• Credit applications following established credit policies
• Written orders and advertising copy
• Attend and participate in weekly sales staff meetings and individual meetings with manager.
• Attend and participate in other necessary meetings and training as required by management
• Be well informed with respect to what is happening in the broadcast, media, and advertising industry in general, and in the local market specifically.
• Maintain regular, predictable attendance.
• Attend special events, such as remotes and broadcasts, which involve clients. These events may occur after business hours and on weekends.
• Works cooperatively and collaboratively with others. Builds working relationships with co-workers, customers, vendors and the general public. Acts in a professional manner when representing each station.
• Other duties as assigned as reasonable and necessary.

SCHEDULE: Regular working hours are Monday through Friday, 8:00 a.m. - 5:00 p.m. plus attendance at client special events or promotions during evening hours and on the weekends.

WORK ENVIRONMENT: Works in professional, collaborative team environment with a number of members. Normally a typical office environment, with minimal exposure to excessive noise or adverse environmental issues. Travel to client and potential client businesses. Business-professional appearance, dress, and manners are necessary.

PHYSICAL REQUIREMENTS: Ability to communicate in English both verbally and in writing. Ability to read, hear and speak clearly. Ability to prepare reports, business correspondence, and business proposals. Requires the ability to think critically, analytically, creatively and logically and to articulate information that may be complex in clear, concise manner to others. Able to manipulate computer keys and general office equipment, including telephone. Able to drive own vehicle for the purpose of meeting clients and attending events.

• Previous sales, advertising, or media experience preferred.
• Knowledge of the local radio industry and familiarity with all radio terminology and methodology preferred.
• Sound understanding of the features and benefits of advertising and competitive media
• Familiarity with Microsoft Office products.
• Excellent written and oral communication skills. Experience developing presentations for the purpose of direct-business selling and ability to effectively present and communicate the presentation. Ability to respond to questions appropriately and think on feet.
• Establish and maintain customer relationships; communicate effectively with a wide range of personalities in a professional and courteous manner.
• High level of initiative and ability to work independently required.
• Must have reliable transportation, a valid driver’s license, clean driving record and familiarity with the Brainerd Lakes area. Insurance on vehicle is required.
• Demonstrates effective negotiation and closing techniques.
• Strong analysis and judgment skills.

Email resume and cover letter to

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