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So I've been working in radio for 4 years now, 3 interning at a heritage rock station, where 2 out of those three years I was hired and give a very entry level paid position. Currently I'm a part time On Air personality and I've been doing that for a year now. I'm very grateful for having this part time work and being on air, I enjoy every second of it. However, like most, I want more! I send out my resume to 6-7 or even 10 stations a week. Yet I never hear anything back. I'm trying to get back to Active Rock or Classic Rock formatted stations, and after having friends that currently work at rock stations listen to my demo and give me very positive feedback I'm still trying to get even an e-mail back. How can I grab a PD's attention? What does it take to stand out and get a full time position? Can anyone advise me?
Sometimes friends are not always the best choice for critiquing our work. They are our friends because they know when to say the right things and how to avoid hurting our feelings. So there is a chance that your demo/resume is not as strong as it needs to be. I'm a former PD/OM from two Top 100 markets. Here are a few tips to improve your chances... 1) Your cover letter is your handshake. It's your one opportunity to introduce yourself; state your reason for applying; and to explain what you have to offer and how it will make the PD's life (and his/her station) better. 2) Keep your resume brief & focused. PD's are not impressed that you've worked in 18 different markets. They want to know they can count on you. So be careful not to list too many stops on your resume. You can fill in all the details once you land an interview. 3) Your air check should be less than three minutes - especially if you're NOT applying for mornings. PD's are extremely busy and wear many hats. Understand that listening to your demo is not a high priority, so make sure it contains your VERY BEST MATERIAL. There's a good chance they'll only listen to 30 to 60 seconds of it. So leave out any witty introductions, whether it's your own or your big voice-over guys. Be sure to showcase your humor, interviewing ability, caller interaction, station promotion, personal story-telling, etc. I hope some of this info helps. I wish you the very best of luck and I look forward to an update on your career soon!