10 Questions with ... Randy Hendrix

BRIEF CAREER SYNOPSIS:

• KMIX/Turlock, CA - Part-Time (1989-1991)
• KATM (Kat Country 103)/Modesto, CA. - Part-Time (1992-1995)
• KNAX/Fresno, CA - 7p-mid (1993-1994)
• KJUG/Visalia, CA - 7p-mid (1995-1997)
• KFRY/Modesto, CA - 7-mid/Imaging (1997-1998)
• KATM (Kat Country 103)/Modesto, CA. (99-01) 7-Mid -
• KJUG/Visalia, CA. - 7p-mid (2001-2002)
• KCRZ (Z104.9)/Visalia, CA - APD/Mornings (2002-2011)
• KCRZ (Z 104.9)/Visalia, CA - PD - (2011-Present)

1) What Got You Interested In Radio?

The tall red and white towers with flashy lights on it!

I heard Dr. Don Rose and Dave "The Duke" Sholin on KFRC/San Francisco, and Rob Sherwood at KHOP in Modesto and I was hooked! Those DJ's had such a good time, I was hooked!

I got a Mr. Microphone soon after and started talking up records like Elvis and The Monkees. And before that I talked into a water hose that was in the bottom of a bucket so I could get reverb! Sad but true!

2) What makes your station or market unique? How does this compare to other markets or stations you have worked at?

We're in Visalia, California which set us right in the middle of Fresno and Bakersfield. We all about agriculture here and the listeners are very loyal. Once you have a P1, you have 'em! They get to know you on a different level. You see them at the store, and it's a great interaction.

3) How would you describe the music and imaging on your station?

With regards to the music, we play the hits! Our imaging is fun, slick, and tight!

4) How are you using social media to market your radio station?

We use it all the time. Facebook is a biggie. We have a station Facebook and Twitter which we update throughout the day. We give away things all the time to get more "Likes." Fun stuff!

5) Are you seeing more Rhythmic and Top 40 records take hold with today's Hot AC listeners?

Yes. Hot AC is sort of a dumping ground for all formats. Its cool because you can play Taylor Swift, Theory of a Deadman, Jason Derulo, and Lady Gaga all in the same 15 minutes! The music is fun and it changes all the time!

6) What can we be doing with our station web sites to better our stations as a whole?

Keep them updated, daily, hourly... by the minute.

7) How do you stay in tune with your audience?

Talk to them everyday, watch their TV shows, "American Idol," "Dancing With The Stars," go out to the grocery store, work-out, watch new movies, live the life style of the listener!

8) Your thoughts on Syndication and Voice-Tracking?

If done right, it could be a good thing. We just acquired The Ryan Seacrest show which is a good example of a show that is done right! There are tons of work-parts to play with for the show to make it your own! Way to go Ryan!

9) Who is the most amazing talent you've worked with?

Dave Holmes From KATM (Kat Country 103) in Modesto! That guy is the funniest afternoon Jock anywhere. He is hilarious and it's just natural. I wish it was that way for me. Holmes rocks!

10) What is the one truth that has held constant in your career?

When you get all worked up, stop and tell yourself... it's just radio. Keep it simple. It's not brain surgery!

1) Who do you consider your radio mentors?

Many! Particularly Dave Daniels, Greg Edwards, Dr. Don Rose, Rob Sherwood, Scott Mahalick, Ed Hill, Bill Mackey. They were all my PD's at one time and I learned a lot from them all whether they knew it or not!

2) What career path would you be following had it not been for this industry?

I would be a full time mobile DJ. I still do it when I can!

3) Besides your own, what format would you like to program and why?

Classic Rock, and Country! I think a Hungarian Tap Dance format would rock too!