SHAVE TO SAVE!!
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CJFM (Virgin Radio 96)/Montreal's annual "Shave To Save" recently raised $161,000 to benefit the Quebec Breast Cancer Foundation.
Virgin Radio visited over 20 offices and 10 schools and shaved the heads of more than 30 adults and 13 kids. Over the past 13 years, the promotion has raised $4.92 million by soliciting donations from listeners who request Virgin Radio personalities to come out to their offices and schools to shave participant's heads and show support for the cause.
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