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Friday, September 27, 2013
September 27, 2013
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Same-store sales for Target and many other retailers are expected to improve over last year ... and are expected to improve as they look to the holiday period. Target's executives say marketing spending would be up compared to a year ago and other retailers will probably follow suit.
Carefully delegate retail stores to your local sellers to find those all important local discretionary dollars. Always remember, traditionally national advertisers frequently have some local money. It is important to have your sales department visible with the right people in large national retailers to feed on the discretionary dollars.
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