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Week of January 22, 2007
January 22, 2007
Have an opinion? Add your comment below. -
Friday 01/26, 2007
Ask your PD's for their format attack contingency plan....if they don't have one, have them put one together and on your desk by Monday morning.
Thursday 01/25, 2007
This is the time of year when format flips are planned,,,do you have a plan to address an attack? Usually the flip happens before Spring.
Wednesday 01/24, 2007
2006 Miller Kaplans are now in. Check your conversion ratio's to see how much money you may have left on the table last year.
Tuesday 01/23, 2007
This is the time to address the social community available to you on the internet. Can your stations have a blog? How about a place where your audience can gather on line to talk about the station? The future is here.
Monday 01/22, 2007
Given the "water drinking" incident last week in Sacramento, today is a good time to review your promotion policy. Waivers alone won't cover the lack of planning or common sense. Check with legal for an update. After last week, one will be coming.
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