February 5, 2010

If you don't know this, or your market is not a PPM market yet, the Personal People Meter exposes weakness.

Instantly.

It's actual behavior, so if you are playing a song that's not right on target, a feature that drags on, or providing anything that is not within the realm of expectation of your audience you are very vulnerable.

Media Monitors provides a service called Audience Reaction. If you have not seen it, call and ask for a demo. You can listen to a monitor and watch panelist reaction as the programming goes along ... Meters in, meters out, and you as a sharp GM with your PD can often know exactly why they left just by listening.

Every Friday for the next few weeks, I'm going to provide some PPM insight and in most cases, it will apply whether or not you are a PPM market, because it will make your station better.