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Week of February 20, 2006
February 20, 2006
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Friday 2/24, 2006
Take a walk down the sales hall and visit a few cubicles. Its 4:00pm, are most of your sales people still in the office or have they taken off for an early weekend? You will probably find your over achievers are still there setting up for next week. The underperformers are at happy hour complaining about what a tough job they have.
Thursday 2/23, 2006
The Spring book is right around the corner and you have no marketing dollars. Have you held your PD's responsible for promoting their brand during this book? Hint….ask the sales managers if they can leverage some Miller, Coors or Budweiser promotions. The beer companies are supplying radio stations with great giveaways such as motorcycles, boats and ATV's for the spring and summer and this could be the way to impact your revenue and ratings at the same time.
Wednesday 2/22, 2006
Have you looked at the public file lately? You never know when the FCC is going to surprise you with a visit. Take 20 minutes to go over your public file checklist and make sure all of your files are complete and updated. Call your companies Director of Regulatory Compliance if you have any questions. Remember, it's your primary job to protect the license.
Tuesday 2/21, 2006
The production director of your AC station comes to your office and questions rather the station should be running a spot for Penis Pumps. Are you going to take the money or do the right thing and turn the business down?
Monday 2/20, 2006
Holiday? What holiday! By the end of the week you need to be at 85% of March budget to hit your number. Why 85% instead of 80%…there has been a disturbing trend of more national cancellations and late month movements into the next month.
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