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March 19, 2010
March 19, 2010
Have an opinion? Add your comment below. My name is Joe GM. 10 Years ago I had 1 AM & 1 FM station. Now I'm running a "cluster" of stations for a really big company...
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Following up on yesterday's column regarding a sales training curriculum to recruit new sellers, I wanted to give you some specifics.
- Two-week program.
- 12 pre-qualified trainees paid a stipend for possible hire after the course.
- Comprehensive curriculum over two weeks, eight hours a day to cover all presented by various staff members and guests:
- Prospecting
- Sales techniques
- Agency activity (presented by the head of a local agency)
- Creative
- Programming (hosted by the PD)
- Closing
You get the idea. And if you can put a few bucks to it, www.rab.com has great training materials!
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