April 20, 2010

You would never guess who among us in radio is a leader in the digital space.

NPR.

Yes ... Click Here for an article from Brandchannel about how NPR has embraced technology and digital communication options.

Vivian Schiller, who ran The New York Times before taking over as CEO of NPR, discusses the challenges of running a not-for-profit organization, the budget challenges that come with that and also how they made digital a priority.

I love how Schiller summarized NPR's digital mission: "We have almost a religious fervor about two things: the user experience and the quality of the content. If you just keep focused on those two things, the rest of it falls into place."

Consider making that focus ... yours.