September 24, 2010

The highest cost of sale is NO SALE. Think about that. I know you get pounded on that in your budget meetings or P&L reviews each month. I do, too.

There are many tools out there to help you drive business, Yaman Coskun's "Cash By Creative," Media Monitors, R.A.B. and when all added into the sales line, it effectively drives up the cost of sale. Heck, even doing a temporary-enhanced commission or sales contest does that, too.

But really, break it down. If your return is 5:1 to 10:1, I would argue it's worth it. This is money you might not have seen without the benefits motivated by tools that slightly increase the cost of sale.

I don't know about you but I will spend a buck to make five any day of the week.